Consorzio di Tutela Chiaretto e Bardolino
Increasing international awareness
GOALS
Strenghten Chiaretto di Bardolino brand awareness on an international level igniting the conversation about rosé wine and the lack of a dedicated emoji.
YEAR
2021
ACTIVITIES
Press Office, Digital Marketing
THE CREATIVE IDEA
There are emoji for red and sparkling wines but not for rosé wines. Why not creating an emoji to give voice to this category too? This is how Angelo Peretti, Director of Consorzio di Tutela del Chiaretto di Bardolino got the idea of Pink Wine, the rosé wine emoji designed by Paffi Creative Studio.
WHAT WE HAVE DONE
We have submitted to Unicode Consortium, which supervises universal character encoding, the request to insert the Pink Wine emoji. We then share the news among national and international publications about the Pink Wine emoji request. This led to an intense debate over the issue and about rosé wines, which are often misrepresented. In addition to this, we have also created a succesfull online petition on change.org to support the request.
OUR CONTRIBUTION
- We have conceived the communication campaign
- We have gathered all the material and carried out the submitting process to the Unicode Consortium
- We have sent out Pink Wine emoji press release to both national and international publications along with follow-up acivities
- We have created and handled the petition supporting the Pink Wine emoji
- We have handled Chiaretto di Bardolino Consortium social media pages (Facebook and Instagram)
RESULTS
The Pink Wine emoji news has been relaunched by Italian and foreign main publications in the US, UK, France, Spain, Brazil, Germany. The Times, The Daily Telegraph, BBC, Food&Wine, JancisRobinson.com, Decanter, Falstaff were some of the publications covering the news. This has allowed us to cast a light on Chiaretto di Bardolino and on rosé wines which are often considered a minor category despite the fact nowadays the represent a considerable share of the international market.
WHAT WE DO
WE DEAL WITH
Press Office
We identify brands’ strengths and transform ideas into news to communicate to the right interlocutors in the wine and food business
International PR
For over ten years we have been building strong and long-lasting relations between brands and major opinion makers in the wine industry operating in 18 countries around the world
Digital Marketing
We define tailor-made web marketing strategies to increase the value and awareness of brands among food and wine professionals as well as enthusiasts
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